Modular Digital Presentation Avatars: Workflows for Digital Fashion - 26.41
Title:
Modular Digital Presentation Avatars: Workflows for Digital Fashion
Authors:
Kyra GIBSON, Penelope NORMAN, Jonathan BURGESS, Ben HEWITT
Arts University Bournemouth, Dorset, UK
Keywords:
Digital Avatar, Modular, Virtual Prototyping, CLO3D, Fashion Technology, Knowledge Transfer Partnership, Bespoke Avatar, Legacy Sizing, Digital Workflow
Abstract:
As the adoption of 3D digital workflows accelerates across the fashion industry, digital design reviews
are becoming integrated into product development processes, enabling prospective products to be
evaluated through 3D visualisation prior to physical sampling. Garments are developed on digital fit
avatars and communicated through standardised multi-view snapshots. This integrated functionality
enables efficient and consistent image iteration without requiring garments to be repositioned or re-
simulated. However, avatar geometry can obscure and distort key product details, limiting clarity in
design review and decision-making contexts. Existing solutions, such as removing the avatars or re-
simulating garments on hangers are inefficient and disrupt established simulation accuracy. To
maximise efficiency within fast paced product development environments, clear and consistent visuals
are critical, highlighting the need for digital presentation methods that support established 3D product
development processes.
This research, conducted through a UKRI-funded Knowledge Transfer Partnership (KTP) with British
performance apparel brand ThruDark, explores the implementation of modular digital presentation
avatars for design reviews. A commercial case study examines existing 3D design presentation
practises using digital fit avatars and identifies limitations in garment visibility and visual communication.
A modular avatar workflow was developed and piloted to present a new digital-first product range for
design review. Qualitative evaluation with stakeholders provides comparative insights into garment
presentation methods and assesses the communication value for decision making. Based on this
research, integrated modular avatar functionality is proposed as a more flexible method for presenting
digital garment during design review.
Full paper:
Note:
This paper is currently under review for publication in the 3DBDOY.TECH Journal - Vol. 3, Dec. 2026.
It will be updated also in this page once the review process is concluded.
Presentation:
Full video will be available here in Q3.2027; it is already availble in the proceedings (purchase order).
How to Cite (MLA):
Gibson, Kyra et al., "Modular Digital Presentation Avatars: Workflows for Digital Fashion", Proceedings of 3DBODY.TECH 2026 - 17th International Conference and Expo on 3D/4D Body Technologies, Lugano, Switzerland, 20-21 Oct. 2026, #41, https://doi.org/10.15221/26.41
Details:
Proceedings: 3DBODY.TECH 2026, 20-21 Oct. 2026, Lugano, Switzerland
Paper/Presentation: #41
DOI: https://doi.org/10.15221/26.41
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