ERTLRENZ - Experiences from Scaling Up a Shop-in-Shop System for Mass Customized High Performance Sports Shoes - 10.120

S. Renz et al., "ERTLRENZ | Experiences from Scaling Up a Shop-in-Shop System for Mass Customized High Performance Sports Shoes", in Proc. of 1st Int. Conf. on 3D Body Scanning Technologies, Lugano, Switzerland, 2010, pp. 120-125, https://doi.org/10.15221/10.120.

Title:

ERTLRENZ - Experiences from Scaling Up a Shop-in-Shop System for Mass Customized High Performance Sports Shoes

Authors:

Sven RENZ 1, Dirk RUTSCHMANN 2, René PFEIFFER 2, Florian WILD 2

1 ERTLRENZ GmbH, Germany;
2 corpus.e AG, Germany

Abstract:

The mass customization of shoes is one area which is in the focus of the academic and practitioners discussion since the beginning of the emergence of the basic concepts. Since these days we observed many different projects in this industry with different approaches and success in scaling these projects onto a mass level. We show in this case study the key factors and experiences of replicating a best fit based mass customization concept in a well chosen area of the shoe market, mass customized skiing boots, where we concentrate on one of the mass customization possibilities of individual fit and eclipsing the other main feature of style.

Keywords:

Mass Customization, Apparel & Shoe Industry, 3D Footscanning, Case Study

Details:

Full paper: 10.120.pdf
Proceedings: 3DBST 2010, 19-20 Oct. 2010, Lugano, Switzerland
Pages: 120-125
DOI: https://doi.org/10.15221/10.120

License/Copyright notice:

Proceedings: © Hometrica Consulting - Dr. Nicola D'Apuzzo, Switzerland, hometrica.ch.
Authors retain all rights to individual papers, which are licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The papers appearing in the proceedings reflect the author's opinions. Their inclusion in the proceedings does not necessary constitute endorsement by the editor or by the publisher.

Note: click the + on the top left of the page to open/close the menu.