3DBODY.TECH 2021 - Paper 21.34

M. Ernst et al., "Online Shopping Featuring My Customized Avatar - Generating Customized Avatars for a Sustainable Shopping Experience in E-Commerce", Proc. of 3DBODY.TECH 2021 - 12th Int. Conf. and Exh. on 3D Body Scanning and Processing Technologies, Lugano, Switzerland, 19-20 Oct. 2021, #34, https://doi.org/10.15221/21.34.


Online Shopping Featuring "My Customized Avatar" - Generating Customized Avatars for a Sustainable Shopping Experience in E-Commerce



Niederrhein University of Applied Sciences, Germany


Nowadays E-commerce and E-shopping become more and more popular, supported by the actual pandemic situation on one side but especially driven by technology and society transformation on the other. The product development process in clothing industry is in a state of constant change, implementing more and more digital, and especially virtual tools, within the past years. Beside the product itself and physical as well as optical virtual fabrics and trimmings, especially the avatar plays an important role in this process - from the beginning in design and ending up in E-commerce when presenting the products on matching avatars gains an attractive importance for the consumer.
Companies developing their collections and products for target groups are aiming for fit and brand consistency.
Anyway, within the product development process, there is a totally different understanding when it comes to design of avatars, visual expression on one side and technical and measurement reliable avatars on the other.
Beside the question of individualization of customized avatars, the importance of avatar design at the beginning of the process becomes "cruelly" important again at the end when getting in "touch" with the customer and its individual and subjective feelings.
Though the complete product development process is lifted up to a cloud-based system - at the end of the day a valuable customer has to buy the products to make them "alive", and keep the company running.


3D body scan, avatar, sizing and fit, 3D simulation, virtual product, development, rendering, E-commerce


Full paper: 2134ernst.pdf
Proceedings: 3DBODY.TECH 2021, 19-20 Oct. 2021, Lugano, Switzerland
Paper id#: 34
DOI: 10.15221/21.34
Presentation video: 3DBodyTech2021_34_Ernst.mp4

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