Paper 10.375

A. Crawford and A. Kung, "Commercialising Size Survey Data SizeUK - The UK National Size Survey", in Proc. of 1st Int. Conf. on 3D Body Scanning Technologies, Lugano, Switzerland, 2010, pp. 375-382,


Commercialising Size Survey Data SizeUK - The UK National Size Survey


Andrew CRAWFORD 1, Alexandre KUNG 2

1 Sizemic Ltd., London, UK;
2 Insitut TPC, Hong Kong, China


Size surveys and 3D body data, derived from 3D body scanning, provides a wealth of measurement and shape data; potentially of enormous value to the Retail & Fashion, Healthcare and other sectors. The challenge is to deliver the data in a form enabling retailers and clothing companies to utilise the results and realise the commercial benefits, so extending the value of the survey beyond purely an academic research project. This paper therefore seeks to demonstrate how Size Survey data, specifically SizeUK, can be utilised and exploited through a portfolio of products and services, an end-to-end solution, taking retailers from acquisition of the data, through data analysis and size chart development, to practical tools like customised fit mannequins and 3D pattern development. The objective being to help them understand the distribution and overall size and shape profile of their target customers, to improve the sizing and fit of their garments and maximise the percentage of their target customer that can fit their clothes.
This paper also seeks to demonstrate the importance and added value of 3D shape data in terms of implementing the results and maximising the benefits.


3D Body scanning, size survey, 3D shape analysis, fit mannequins, 3D pattern generation


Full paper: 10.375.pdf
Proceedings: 3DBST 2010, 19-20 Oct. 2010, Lugano, Switzerland
Pages: 375-382

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